Your guide to demi-fine jewelry

Your guide to demi-fine jewelry

What’s a girl to do when she’s not ready to splurge on fine jewelry but is over cheap jewelry? The solution lies in the industry's budding demi-fine market. As the perfect middle ground, here’s our guide on how to pick the best demi-fine jewelry to indulge in. 

What is demi-fine jewelry? 

Demi fine jewelry refers to a category of jewelry that combines luxury and affordability. Basically, high-quality pieces that are more affordable than traditional fine jewelry where designers usually prioritise environmentally responsible production methods by using 

sustainable recycled metals and ethically-sourced semi-precious stones.

Pay attention to the quality of materials used in demi-fine jewelry

Good demi fine jewelry brands are transparent. Look for words like 14k/18k gold plating, gold-filled, sterling silver, rhodium silver and semi-precious gemstones. 

For example, each product on Tanzire comes with a long description that includes every single detail about the materials used, so you know what you’re buying. 


Rhodium Silver Mega U-Shaped Earrings (made out of brass and high-quality polish)



Brand Reputation

Always research the brand you’re buying demi-fine jewelry from. There are three things a good brand always has: holistic social media presence, transparency about their sourcing and production process and tons of customer reviews. At Tanzire, we make sure that all our brands are credible, sustainable and source ethically. 

Here are a few brands we recommend buying from: 

Lastly, design and style:

The design and style of demi-fine jewelry is typically more on-trend than fine jewelry, but less disposable than fashion jewelry. Do a little research about what’s trending and how it will work with your closet. Here’s a tip: the NYFW 2023 runways were full of statement cuffs, sculptural jewelry and classic hoops!

Look for pieces that can be dressed up or down, and that will work with a variety of outfits and occasions. Here are a few products we recommend:


 Gold Plated Tri-Hoop Earrings


Statement Passion Cuff Bracelet 


The Frida Kahlo Statement Necklace 



Does demi-fine jewelry tarnish? 

Most demi-fine jewelry will last for years as long as you make sure to store it in a cool, dry place and wipe off any excess moisture. While they are not tarnish-free, it’s pretty effortless to keep them glittering! Trust us, you'll love the look and feel of these pieces, and with proper care— they’ll definitely be a closet staple for years to come. 

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